Statistics show that having a consistent and recognizable brand for your business can increase your total revenue by 20%. This shows how important trying to build a brand can be for those who do so. So, why have you not yet?
If you do not know where to begin, we are here to help you do just that. The following steps should help you complete the basics of building a brand for your eCommerce business. By the end, you will have a much better handle on digital marketing and how to continue growing moving forward.
Define Who You Are
The first thing you want to do when brand-building is to think about what your brand is and what it stands for. Consider who your brand would be if it were a person, how old they would be, and what core tenets they would espouse. This should help you consider many of the rest of these points.
Research the Market
Do not only think about who buys your products but also get data to prove any assumptions you have. Such assumptions could lead to you spending money on useless things if you end up wrong.
By understanding your core audience, you can comprehend why they have specific needs you can resolve. You can also predict future behavior.
Another option is to analyze product shelf performance for everything you sell. Find out what the major sales areas are, and try to focus on finding more out about the people who buy these items or services.
Create a Visual Identity
When you have a concept of what your eCommerce branding is and who your target audience is, put together a visual identity for it. This could be a logo, a name if you do not already have one or want to change yours, or a color palette. You will use such a palette in many more areas in the future, including if you need uniforms, letterhead, or other things.
Establish Your Voice
Think about how you want to communicate with your target audience. Do you need to be professional at all times, or can you appeal to your most likely customers or clients by acting more like them?
Engage With Your Target Audience
Once you know how you will look, talk, and act, engage with your audience using these concepts. You can use social media, email marketing, digital marketing, or even your customer service messages to put forward the idea of the new brand.
If it does not work, you can always pivot and try something else, but you should be memorable and recognizable to those who interact with you.
Continue to Build a Brand
With the tips contained in this article, trying to build a brand should be a breeze and you are likely well on your way to a new era of sales. Still, there is always so much more to learn in both marketing and eCommerce. This is where we can help.
We have articles related to all aspects of business in the 21st century. So, take a look at our blog and learn more about how to continue to grow moving forward.