A web presence is hard to be without these days. If you’re a local company, you may be able to get by with walk-in traffic at your store. But at the same time, you’re missing a lot of potential if you don’t establish your website online.
And when 64% of small businesses have a website now, it makes sense to join them.
Luckily, there are many things you can do to increase your company’s online presence. Follow the advice below to increase your company’s online presence and get more sales.
Create a Great Website
The first part of setting up your brand’s online presence is building a business website. Your website acts as a 24/7 salesperson that helps people at any time of the day. It’s the most essential part of establishing your company online.
Spend time or money setting up a great web design. It’s already easy to set up a simple WordPress website — find the right web host and click a few buttons to install it. There are great themes available that will help it look great, and if you want something more unique, you can hire a professional web designer for the job.
Your goal in web design is to build your brand. If you already have an established brand, work to use similar colors, themes, and images to what already exists. If you’re a new company, consider how you want people to remember your company and build your website with that idea in mind.
Establish a Social Media Presence
It isn’t only about having a website today. Although websites can offer a lot of value, many people today won’t find you there. That’s because many people spend their internet time browsing social media feeds.
Establishing your brand on social media allows you to reach those people. Set up a social media account and input your company’s information.
Once you have an account set up, start posting relevant information to your pages that informs people, and the occasional promotional post linking back to your website.
You can boost your initial social media posts on many platforms like Facebook. Do this to get an initial following. Once you do, people will naturally share your content if it’s good enough — giving you a way to reach more people.
Create Website Content
People won’t immediately find your website content when you first set it up. Google has millions of websites in its index. If you don’t offer the best one, the chances are that you won’t stand a chance of ranking.
Another reason you won’t rank is because of search intent. People search for very specific things on Google. You won’t rank high on the results if you don’t offer exactly what a searcher wants.
You can get around this problem by creating content on your website. Research the common search terms people use to find information on Google. Write content that targets those terms and answers the question as well as possible.
Build as many content pages as possible to cover every angle in your industry. Use creative online marketing tools to discover what people want to read to get ideas.
Create Video Content
Video is an upcoming trend on the internet that isn’t likely to end soon. Many people spend a lot of time watching video content on social media and YouTube.
This is good for you because of how good a job video does at helping you explain topics and promote your company. One good way to improve your brand image is to create informational videos on your video channel to explain how to solve problems in your industry. It will make your company more well-known and make you stand out as an industry leader.
You can stick to video ads if you don’t want to manage a video channel and just want to advertise. You can insert your ads in other video content watched by people.
Invest in Ads
Video and content can be a great way to get new customers. But at the same time, they can take some time to work. Much of that traffic is organic, so you’ll need to wait for people to find it naturally.
If you want to test a new business concept immediately, investing in ads makes more sense. You can do this with Google PPC, social media, and display advertising.
Your goal is to create eye-catching ads that get attention and don’t cost too much. You’ll initially create as many ad campaigns as possible to see what works. Once you do, cut the losing ads and optimize the winners to improve your return on investment.
Create an Email List
Building an online presence isn’t just about attracting new customers. It’s also about establishing your brand authority with people who have already shown interest in what you have. You do this by reaching back out to those people to give them more valuable information.
One of the best ways to do this is with an email list. Allow people to opt into your list on your website and add existing customers to your list.
After you build your list, you can send valuable information by email to the people there. Use this time to give a lot of value and establish your brand as a leader. You can also offer deals to your list to encourage people to visit your website again and make new purchases.
Don’t Wait to Increase Your Online Presence
Standing out online is harder than ever. With how easy it is to set up a website and get a business off the ground, you must compete with countless companies for attention. Without a strategy, you won’t find an audience and make sales.
But you can give yourself an advantage by learning the best ways to improve your online presence. You’re positioning yourself as an industry leader and being able to offer great products to your customers. Follow the advice above to build your online business today.
Do you want to read more in-depth guides about marketing your business website? Check out the other articles on the website to find more marketing advice.