According to psychologists, people are more likely to forget something when it’s in black and white rather than in color.

This is why it’s important to incorporate a website color scheme. But there are so many more benefits.

Keep reading to discover all of the perks of having colorful websites (and how to make one)!

Helps With Brand Recognition

One of the best benefits of using website colors is that you can improve your brand recognition. For example, when you see red and yellow on a website, you may immediately think of McDonald’s.

While you can branch out a little bit from your brand colors, you may want to incorporate them into your color palette so that you have a consistent image and brand.

When customers can easily recognize your brand, you’ll be at the top of their minds when they’re thinking about buying products and services.

Make Your Call to Action Stand Out

Call-to-action (CTA) buttons are great incentives and can tell customers how to interact with your website. For example, you can get them to download an eBook, buy your product, sign up for a demo, or register for a free trial.

You can use A/B testing to determine what colors work best to get the most clicks on your CTA. Having an optimized CTA button means that you’ll bring in more business.

One common color for CTA buttons is green because of the color psychology behind it. Green normally indicates go, and it could influence your customers to click on it (without them realizing why they want to). However, you’ll also want to incorporate something that matches your website design and colors.

There’s no one perfect color for your CTA button, and it’ll need to make sense for your website. However, you also want to choose something that will stand out from the rest of your website.

Instead of trying to find the best color, aim for the color that provides the best contrast and leads to the most conversions.

Can Influence Customers

Color psychology is a real thing, and whether customers realize it or not, they are influenced by the colors that you use on your website.

For example, red normally indicates stop, whereas green indicates go. Pink might indicate something more feminine, while blue might indicate something sad and depressing.

Be mindful of this color psychology when incorporating colors into your website because if you utilize it correctly, you can bring in more conversions.

Improve the User Experience

Using the right website color palette can also help users figure out how they’re supposed to interact with your website, which improves the user experience.

A well-balanced color palette can make it easier for people to find information and navigate your website. If your website is confusing to use, then customers will abandon your website, and you’ll miss out on potential customers.

Ensure that you have good color contrasts so that your website is easy to read, and also use buttons and CTAs that are easy to identify and find. If you aren’t well-versed in designing for a good user experience while incorporating colors, consider hiring Squarespace web designer Christy Price.

Helps You Tell Stories

Colorful websites also bring the story of your brand to life. It gives you an opportunity to be creative and tell stories, which is what customers connect with.

You can use your colors to convey any themes, narratives, or moods to your audience. For example, you can choose colors that are more sophisticated and elegant or more fun and playful.

Figure out what your brand’s story is and design a color palette that embodies those values.

Gives You an Advantage

Using a colorful website can help you stand out from your competition as well. Do some research on what your competitors’ websites look like, and see how you can make yours stand out.

A colorful website will differentiate your brand from the rest of the competition, and it’ll make customers remember your brand more. If they remember it, they’re more likely to come back to your website later on.

How to Choose a Color Palette for Your Website

When you’re choosing a website color palette, make sure that you take your time to choose the right colors. It helps customers recognize your brand when you can stay consistent and use the right colors.

Once you’ve chosen a website color palette, make sure that you apply it to everything and be consistent. For example, use these colors in your backgrounds, buttons, text, icons, images, and filters. Using consistent colors reinforces your brand identity and promotes brand trust.

While you should be using colors consistently, don’t be afraid to test out different colors! You may want to monitor your website to see how people are engaging with it and collect as much feedback as you can.

If you notice that some colors are doing better than others, you might want to consider incorporating them more on your website. Designing a website is a continuous process, and incorporating the new colors can be helpful if your website isn’t performing as well as you’d like.

Discover Other Benefits of Colorful Websites

These are only a few of the benefits of having colorful websites, but the biggest ones are brand recognition and the ability to convert more customers for sales.

Designing a website can be challenging, but we have more tips and tricks to make it easy for you.

Check out the other articles on our website to discover more helpful information!